Hi there,
I’m on a skilled worker visa since May 2021 and working as a Senior Product Manager at a major tech company in the UK. Below are the letters and evidences I’m planning to use for my application. Please share what you think of these and any changes you’d recommend.
LOR1: Senior/principal tech PM from the company (not my direct line of leadership) on:
- how I found a solution that didn’t exist for a problem since inception of the business and secured the tech framework for a major feature enabling 24h delivery for customers in EU & UK, from tech & other stakeholders across the globe 2. success metrics, 3. expansion plans for 2025 (partner team buy-in, finance approval).
LOR2: Head/principal economist & decision scientist on: my work w/ economists and ML scientists to perform consumer research & apply the insights to experiment, validate and roll out a new/challenging solution for UK customers.
LOR 3: VP and board member of various SaaS startups/scaleups (skip level manager at that time) on: how I changed status quo of the way content, product and organic marketing and UX teams worked together in the company and helped secure the next round of funding for the company with my marketing output. I eventually landed in a top European B school after this experience and then in the big tech company in the UK.
MC:
Leading growth of a product as an employee:
Evidence 1: reference letter from principal AI tech PMT (different from LOR1) to show what I did as product manager in transforming an ML product into a user friendly dashboard to derive insights and make business decisions. Model is to predict customer expectations on a certain feature.
Evidence 2: snapshots of the model’s output & dashboard, proofs from website on the feature, business impact/results
Evidence 3: employment letter w/ total comp
OC1:
Led viral marketing for a scale-up (now a unicorn) - new area - used a channel that had x million visitors that bounced at >90% from the website. I designed a product-led user journey and allowed users to self-segment and choose the product → increase new customers.
Evidence 1: reference letter from VP of growth marketing at various startups who oversaw my work
Evidence 2: secured successive internship w/ company
Evidence 3: snapshots of the experiment
OC3:
influencing investment, strategy & growth for organic marketing: implemented a new strategy/framework which is now widely popular, and published a website overhaul saving $xxxK in paid marketing for a scale up SaaS business.
Evidence 1: website snapshots, framework used,
Evidence 2: employment letter w/ pay rise post-launch
Evidence 3: presentation by marketing director highlighting how my area saved $xxxK
If you think OC2 evidence is kinda repeating LOR3, I can use an LOR from a mentor who is an investor, consultant and CEO across AI based businesses. He has done the MBA with me and has seen me as a tech voice in the class and as a VP of tech & media club for the program, and knows me for the past 5 years. He can also attest that I have given advice for his AI startup to launch/scale in EU and I can potentially expand his startup as a CTO in the UK.
Thanks for taking the time to read! Highly appreciate your advice.
Edit: mistyped the 2nd OC.