Dear all,
I am currently in the process of applying for the Global Talent Visa under the Exceptional Promise category, and I would greatly appreciate your insights regarding the strength of my application.
Here’s a brief overview of my qualifications:
CV:
I am currently pursuing an MBA in Marketing and bring 2 years of experience as a digital marketing professional in product-led companies. Additionally, I have over a year Public Relations experience from an agency, where I collaborated with diverse clientele, including a national digital betting company and a Fintech company.
Letter of Endorsement 1:
Received from the General Manager, Planning, Strategy, and Performance of a real estate & healthcare solutions company, where I served as the Marketing and Corporate Communications Manager/Acting Head of the Department. The company has three major digital products that drive their revenue.
Letter of Endorsement 2:
Endorsement from the CEO of Fintech Company 1, where I worked as a Digital Marketing Manager.
Letter of Endorsement 3:
Endorsement from a Head of Growth and Marketing in a fintech, (although I have not directly worked with the business)
MC1 (Mandatory Criterion 1):
Led marketing efforts at a product-led digital technology company, contributing to substantial revenue and/or customer growth. I have successfully led marketing for four digital products, showcasing impact through content creation on social media and websites. A letter of reference from a Product Manager at the company further explains the impact of my contributions.
MC2 (Mandatory Criterion 2):
Led the growth of a non-profit community hub for Marketing Tech Professionals. Evidence includes activities and insights gathered, publications in recognized tech and marketing platforms, and a letter of reference from a leading industry expert highlighting the community’s impact.
Optional Criteria 2:
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Proof of mentorship program by me under the co-founded community, including screenshots of emails, calendar invites, and reviews from mentees.
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Links to two articles published that exemplify thought leadership.
Optional Criteria 3:
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Evidence of leading Product A marketing strategy and activities, including social media and paid advertising campaign reports and website analytics.
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Evidence of leading Product B (in another company) marketing strategy and activities, with similar documentation as mentioned for Product A.
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Letter of reference from a direct lead detailing the impact of my contribution.
Optional Criteria 4:
- Evidence of an excellent academic achievement – a distinction
- Reference from MBA Portfolio Leader at the university, highlighting my outstanding academic performance.
Your constructive feedback on the quality of my application would be immensely valuable. @Francisca_Chiedu @Fisayo_Obilaja @alexnk
Thank you in advance for your time and assistance.
Best regards,