Question on Letter of Recommendation requirement

Hello there,
I have a doubt regarding the letter of recommendation requirements.
In the last point, it mentions that the letter should have the answer to How will the UK digital technology sector benefit from your work? (Examples of this might include the technological advances you will bring, the creation or new markets, the planned growth of a digital technology company, the activities you will take part in outside of your direct occupation.)

Two of my referrals are from previous companies (not the one I’m going to work with in UK), so how would they know/care about my current company’s performance in the UK branch?

Should it be more generic (say: “I am sure he can do strong contributions to the sector in UK, etc”) or is it a core part of the letter that should be very specific?

You can tell them what you plan to do outside your day job.

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