Hi everyone, this group is amazing, I have been following the posts for a few days now, I have learn’t so much about the application process, really can’t thank the volunteers enough.
Background:
I have been working in marketing and business development roles in product led tech companies [Alibaba Group’s Lazada (14K employee company in Southeast Asia) - Senior Vice President in a marketing function for 1 year (present) in Singapore , video streaming company marketing lead for 3 years in Singapore, price comparison startup (raised 20 million usd till date) Founding team & VP BD for 1.8 years in Malaysia, BDM & launch team Amazon.com in India for 3 years].
I am planning to apply to GTV under business as that is where my profile suits the most. I have a few queries, which I am listing below and request experts here to provide guidance.
KC1 : My user growth and P&L performance in the roles is my strongest suit, I have scaled users and partners 200-300% year on year in my current and previous roles, I currently manage a multi-billion P&L, I plan to submit LoR from EVP in Alibaba group Lazada (know for 1 year and have worked for 1 year in this current role) and CEO of the video streaming company (know him for the past 4 years, worked with him for 3 years) these two letters will talk about the 200-300% growth, I can also get a LoR from a cofounder in my price comparison startup that shows my contribution towards the growth of company. (Can I submit all 3 letters for KC1 evidence or should I pick 1, if I have to pick one which one should I got for?)
I also plan to submit a Compensation letter including ESOPs. Current FY projections and P&L performance so far compared to targets (will be covered in LoR, as Lazada is not a public company yet).
QC1 :
I plan to submit a LoR from industry experts (Tech leaders in Singapore, VCs in Japan for my startup role) on the innovation done in product and business strategy for 3 use cases. How change in product strategy helped sales & revenue. In the roles I worked with PM to define strategy, execution and sales.
I also conceptualised fintech innovation with banks in my current role, can get reference letters from senior leadership in the bank.
QC3 : Letter from employer showcasing contribution towards revenues and sales. Impact on revenue, profits and customers I have increased over the years. The letter can showcase increase in revenue of verticals which I have been managing.
Work done outside of my role:
I also plan to submit a reference letter from a professor to showcase the collaboration done with one of the top business schools in Singapore teaching digital services & mentoring students for a digital career for a year.
I have consulted 3 companies outside of my work as an expert in e-commerce and online media. I also run digital initiatives through my Alumni association for digital enablement in social sector.I can get reference letters for the same.
I frequently participate in panel discussions and conferences (about 10-12 in the past 5 years), I have news articles quoting my participation and agenda on conference websites.
Please let know if the evidences and examples I quoted are good enough to make a strong case. Really appreciate the help in advance.