Please provide details of the active digital technology business(es) you have established:

Does it have to be a product-led business or can it be a service-based technology (consultancy) business? I used it for contracts with service companies for their end-clients.

It cannot be a consultancy or service delivery company.

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Ultimately, the assessors want to see your track record in Digital Tech.

Consultancy is explicitly rejected. However, it is possible for you to have some background in consultancy and then delve into “product-led digital tech”. This ordinarily should qualify as long as the sum of all the parts ticks the boxes. What you don’t want is a gap because you are trying to hide part of your experience in consulting.

This section of the Tech Nation Visa Guide may be useful for more context. Typical Applicants: https://technation.io/visa-tech-nation-visa-guide/#typical-applicants