Quick profile summary
I’m a fintech product marketing professional and co-founder. My work sits specifically at the intersection of product-led growth, digital payments infrastructure, and cross-border fintech across Nigeria, the UK, and broader African markets.
Current roles: Co-founder and CMO at Subify (a Nigerian fintech startup enabling subscription splitting for enterprise software access across Africa) and Marketing Director at Tech Revolution Africa.
Mandatory Criteria - You have received nationally or internationally recognised prizes or awards for excellence specifically in the digital technology sector, as evidenced by the award itself, reference letter(s) from leading industry expert(s) describing your achievement, or as evidenced by news clippings or similar evidence.
MC1:
Evidence 1: APMP Top 20 Product Marketing Leaders in Africa 2025. Continental-level recognition specifically within product-led digital technology and fintech. Supported by a convener selection email, official listing on apmpioneers.com, and independent coverage by TechCabal Africa explicitly attributing the recognition to my commercial results on OneBank, Switch, and Zabira Technologies.
Evidence 2: Innovate Finance Women in FinTech Powerlist 2025 (Marketers & Communicators category). UK-based global fintech trade body recognition. Official listing on innovatefinance.com, selection email from independent judges, and physical celebratory event at KPMG Canary Wharf. The Powerlist spans Senior Leaders, Investors, Policymakers, Technology Professionals and Marketers all recognised within the same fintech ecosystem award. I’m framing this as a fintech industry recognition rather than a marketing award. Does anyone have experience with how assessors view the Innovate Finance Powerlist specifically?
Evidence 3: Awarded by Women in Technology & Engineering Awards & Summit 5.0 as 2026 Emerging Tech Entrepreneur Award (Female)
MC 2: Outside of your normal day-to-day job role, you established, led or were a senior contributor to a large technology-led industry initiative, evidenced through reference letter(s) from global senior project executives.
Marketing Lead for Tech Revolution Africa 2.0 (January 2026, 4,000+ attendees over two days). New reference letter from co-founder detailing my appointment, scope of role, and outcomes. I have a question on this one the criterion says
QUESTION: Would you advise submitting just the reference letter and role description, or also including specific campaign metrics and outcomes I delivered? I want to make sure the evidence package is complete without being too bulky.
MC4: You led the marketing or business development at a product-led digital technology company, demonstrably enabling substantial revenue and/or customer growth or major commercial success, as evidenced by reference letter(s) from leading industry expert(s) describing your work, senior global commercial executives inside the company and/or at company partners/customers, or similar evidence.
Evidence - leading marketing as the Co-founder and CMO for Subify Technology.
Optional Criteria 2- Work outside occupation advancing the sector
OC2- 1: Talks or conference speaking that have had a significant viewership. Conferences must be widely regarded as sector-leading events for your field with at least 100 attendees (not registrations). As a speaker you must be speaking on the main stage and the invitation to speak must not have been paid for by your organisation as part of any sponsorship. You should clearly declare whether your employer was a sponsor of the conference. Leading a workshop or running a session at a conference is not sufficient. Evidence should include your speech with either a link to the video of you speaking, the programme of events displaying your talk or a reference letter from the conference organiser with explanation of why you were asked to speak.
Evidence 1: Featured main-stage speaker at Tech Revolution Africa 1.0 (February 2025, 1,000+ live attendees, Oriental Hotel Lagos). I’m resubmitting this because the first application was rejected partly on the grounds that the YouTube evidence showed fewer than 100 audience members. The panel appears to have used the YouTube post-event recap video view count rather than the live attendance figure. The co-founder’s reference letter explicitly confirms 1,000+ attendees. I’m planning to lead with the letter and venue photographs this time and frame the YouTube link explicitly as a post-event recap not a live stream. Has anyone encountered this issue and found a particularly effective way to present physical attendance evidence?
Evidence 2: Panelist at Lead Conference (100+ startup founders). Independently invited, employer not a sponsor.
OC2: Structured technical mentorship across multiple programs:
- Femme Lead Africa (Cohort 1, 2024), (Impact: Mentee got new gots and have been able to implement strategies she got from the mentorship session at her place of work)
- Freelance Coalition for Developing Countries (FCDC, UK, 2025), (Mentee Became a GTM Startup founder, who has gone ahead to given get her over 6 clients)
- Ericsson NextGen Innovation Hackathon (currently mentoring a startup founder building a core banking product), (Impact product release and validation with real users and transaction gotten so far)
- AIM ONE Marketing Mentorship Program MMP 2.0,
4b. Launchpad Africa Cohort 2 via TheFintechafrica. Currently organizing a 2.0 mentorship program for tech founders, I have appointment emails, programme structure documentation, selection criteria, mentee testimonials, and a Technext feature. This Mentorship program is beyond just mentorship, participants are teamed and each teach will be building product that will be validated live by judged and there’s a prize of $1,000 to be won by 3 teams.
QUESTION: How can i strengthen this? What do i need to do?
Evidence 6: An op-ed or news article that exemplifies thought leadership
- Co-authored thought leadership article published on Technext24, Build, Validate, Deploy Framework (2026).
**Optional Criteria 3:
Business examples of a “significant contribution” include:
Having led or played a key role in the growth of a product-led digital technology company, such as influencing investment and strategy or delivering major products or releases;
Having founded a successful product-led digital technology company or other organisation and leading it.
Evidence 1:
Co-founder and CMO at Subify. New evidence package including co-founder verification letter explicitly naming my GTM decisions and product strategy, CAC company registration showing my co-founder status, user growth data (1,000+ users with organic expansion into Kenya, Ghana, and Cameroon), angel investment confirmation, and Proof Lab challenge win at Tech Revolution Africa 2.0.
Evidence 2: Zabira Technologies (fintech/crypto platform). Resubmission with Former manager letter (former CMO, UK) leading the document and explicitly naming me as primary strategic architect of 74.1% user acquisition growth, 72.84% retention uplift, and 74.63% DAU increase. Supporting with the internal probation report as an individual performance document not a team dashboard.
What are the recommended things to submit?
Letters of Recommendation
- Managing Director, Aleph Group (Meta’s authorised sales partner for West Africa), former ADMARP President.
- Co-Founder/CEO @Optimus AI Labs.
- former Chief Product Officer, Sterling Bank Digital Products, now Executive Director at Peerless SGS.
- CEO Metaverse Magna, former SVP Marketing at Reliance Health (Y-Combinator backed, $50M raised).
@Raphael @Akash_Joshi Happy New Month Josh and Raphael, please could you help review my new build of document? Appreciate your feedback.