Framework of a mandatory criterion

I want to put a product I developed at my previous company into production and significantly increase its customer base and capabilities. Is it a good idea to include the following evidence:

  • Describe the challenge and the product itself.
  • Include screenshots and diagrams of the product.
  • Share the link to the arXiv paper for the product.
  • Include a reference letter from the sales manager of the AI team showing the increase in the number of customers for the product.
  • Also, the company manager highlighted the product’s importance in one of my recommendation letters (I will not include the recommendation in the evidence).

Thanks for your assistance.