Exceptional Promise - Marketing Manager - Documents Checklist Review

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Hi everyone,

I’m currently preparing my application for the Global Talent Visa (Tech Route – Exceptional Promise) as a Product Marketing Manager with a focus on digital innovation, AI-integrated marketing, and content-driven growth.

I’d deeply appreciate it if anyone in the community could kindly take a few minutes to review my evidence list and provide any feedback or red flags I should address. Below is a breakdown of my documents mapped to the mandatory and optional criteria.

Mandatory Criteria – Recognition as a potential leader in digital tech

  1. Recommendation Letter – CEO of an Indian AI-based fashion app I freelanced for (Machine learning-based)
  2. Supporting evidence – Screenshots of my work + award image (IIT Bombay Best Startup '21)
  3. Recommendation Letter – COO of an Indian AI-based VIP concierge startup (UI/UX design work) mentioning growth in %
  4. Supporting evidence – Wireframes and user flows designed by me
  5. Recommendation Letter – CMO of a US-based furniture e-commerce brand (marketing, paid ads, automation)
  6. Supporting evidence – Meta ads and analytics results from my campaigns

Optional Criteria – Innovation as a Product-led Marketer

  1. Evidence of Performance marketing – Email campaign results (UK-based jewellery company) + % growth + Signed letter from founder attesting to my role and outcomes

  2. AR/VR Personal Project & Thought Leadership –

  • Article on using AR/VR in marketing (Hosted on GitHub) + Virtual store developed on twinmotion (video) + Engagement stats on LinkedIn & Medium on article reshared + Letter from Indian IT consultancy CEO appreciating my thought leadership with mention of my past work with his agency
  1. Blockchain & Web Dev university Project –
  • GitHub-hosted article and full website wireframe uploaded for a crypto brand + Engagement stats on LinkedIn & Medium on article reshared + Attestation letter from senior university lecturer attesting to the project, and leadership/technical skills developed beyond university

Optional Criteria – Contribution through Mentoring & Leadership

  1. Stage Talk & Mentoring at UK university –
  • Video of my stage talk to 100+ students + Letter from principal lecturer outlining my leadership, mentoring and event contribution
    Should I add any testimonials from students who benefited from the talk?
  1. Volunteering & Community Impact –
  • Mentoring experience with tech professionals (online and offline) + Recommendation letter from founder confirming mentoring + help with their digital marketing strategy

I plan to combine (10) & (11) above

:page_facing_up: Additional Documents

  1. CV (5+ years across India, UK, and US companies)
  2. Personal Statement – Highlighting impact, innovation and future contribution to UK tech

**I’d love your honest feedback. Also open to suggestions on what to cut or strengthen if needed.

Thanks so much in advance for your time and insights! :pray: @Francisca_Chiedu @alexnk @Akash_Joshi @May @AlexBlack @pahuja

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Hi @AGforGTV

MC is all internal works : you need to establish how it has led to establishing you as a potential leader in the digital tech sector and show national/international recognition. Just showing your work and impact on the company won’t cut it - the evidences need to link to some form of third party evidence that demonstrate impact on the sector.

OC1 : not sure how any of the evidences demonstrate innovation. What was innovative here? LinkedIn and medium references are not valid per guidelines.

OC2: was the talk part of a leading tech event? Was the mentorship part of a structured mentorship program with selection of mentees: you will need to demonstrate this in addition to impact on advancement of sector.

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Your evidence seems strong, but could be further refined. First, diversify your recommendation letters: two are from Indian startups, and one from a US brand. Add a UK-based recommender (e.g., the UK university lecturer or jewellery company founder) to align with the visa’s focus on UK impact. The main requirement is that they should know your work for more than 12 months. Avoid generic terms like “% growth” in Meta ads—specify metrics and compare them to industry benchmarks.

For innovation, prioritize peer-reviewed publications over GitHub-hosted articles. Articles hosted on GitHub will most likely result in your application being rejected. Republish your AR/VR piece on platforms like Towards Data Science and include acceptance emails as evidence. The blockchain project’s university attestation is good, but add third-party validation (e.g., user testimonials for the crypto wireframes). For mentoring, please read the official documentation. It’s really hard to meet this requirement.

Finally, restructure your personal statement to explicitly link your work to the UK’s digital economy. For example, tie your AI marketing expertise to the UK’s National AI Strategy or regional tech hubs like London or Manchester.