Hi all,
I am preparing an application under the Exceptional Promise route (Business) and would appreciate feedback on my case. My background is in digital marketing, CRM systems, and AI-driven marketing automation, working at the intersection of marketing and technology, with active involvement in supporting women in tech and advocating for greater female representation in the sector.
Below is a structured summary of my evidence and some explanation of my career progression.
I would really appreciate everyone’s feedback on strength, alignment and clarity of my evidence.
I worked in traditional marketing (+ early attempts to move into digital Marketing) for more than 8 years and after completing an MSc in Digital Marketing at a UK university, my career shifted fully toward digital and CRM roles (early adopter of AI in CRM). That’s why i see it like this - 8 years in traditional with a shift to 100% digital after completing MSc degree.
Carrier track
2013-2021: Tech Marketing Manager in a big Industrial Automation, Embedded Computing, IIoT Systems & Software Development big company, Eastern Europe based (Company 1)
2021-2022: Enterprise Marketing Specialist at global international vendor manufacturer of consumer electronics with HQ in Europe (well-known international brand) I was responsible for Eastern Europe territory (Company 2)
2023-2024: MSc Studies in the UK
2023-2024: Digital marketing executive in start-up PharmaTech (UK-based)
2023-2025: Senior Digital marketing executive in a big global manufacturing product led (there are some digital products) company, (UK-based) (Company 3)
LOR:
LOR 1: Product and Marketing Director of a global manufacturing company(digital tech department focus), global Tech brands in his portfolio (Company 3)
LOR 2: Enterprise and Marketing Director of consumer electronics brand (based in EU) Company 2
LOR 3: Co-Programme Director of the UK featured university in London (my formal course leader at his previous uni)
MC:
MC1 Acted as a Tech Marketing Manager and solely led GTM and full-scale market launch and promotion of technically complex industrial computers for mission critical networks, delivering 360° digital campaigns, PR from 2017-2021. Resulted in 1000% higher web traffic versus comparable products, external recognition at the key industry events and sustained year-over-year revenue growth. Computers were covered in international and industry-specific media and awarded a national import-substitution award. My contribution and leadership will be confirmed by CEO reference.
MC2 Track leader and speaker at women tech conference for AI in Marketing (November, 2025). Event with 200+ female tech attendees; peers from recognisable tech brands. Organised the whole track, selected the speakers, keynote speech at the beginning of a track.
Evidence: Invitation letter, schedule, screenshots, flyers, post-event LinkedIn posts from participants recognizing my name, photos and video of me speaking along with leaders from famous brands
MC3: High Salary Recognition (2021-2022) 3-4 times higher my regional salary level for a marketing specialist role (Company 2)
OC2:
OC2.1: Eight in-depth technical articles on CRM and AI automation published on HackerNoon (January 2025–November 2025). Some were adapted into Amazon Music and Apple Podcasts episodes; one was referenced by a Sales and Marketing Director in the US; four were featured on the HackerNoon homepage.
OC2.2:
a. Guest lecture at the UK University on AI in marketing segmentation. Evidence: invitation from the uni, screenshot from the programme, social media recognition post from the uni, video of me, reference letter from the Course leader on uni blank) (October 2025)
b. Panel discussion at the uni (March 2025) alongside digital leaders from Boots, Weidmann, and others
OC 2.3 Mentorship in women in tech program (reference letter from the organisers, structured program, in person, letter from mentee about her progression)
OC3
OC3.1 Led the End-to-end development and rollout of a complex custom CRM module for internal marketing operations in 2018-2020, 2-year project (tech brief, close collaboration with the team of in-house developers, implementation,testing etc). Evidence - graphs, revenue, increased visibility of data for stakeholders, reference letter confirming my leadership role from CEO. It was only internal project (Company 1)
OC3.2 Contribution to growth through use of new technologies - generated and implemented multilingual AI Automation workflow (13 languages) which speed up the translation of content (emails, etc) from 2-3 days to 2 hours (instead of using translation agencies, saved company budget), eliminates translation inconsistencies, and enables predictable, campaign turnaround at global scale. Workflow architecture, graphs number of users, external article posted by me describing the project, LOR 1 confirming my leadership (Company 3)
OC3.3 Led the end-to-end design and management of Company 3 global CRM and AI-driven marketing automation infrastructure, covering 200K+ contacts across 16 markets. Developed lead scoring, lifecycle logic, and 20-parameters dashboards that drove a 1000% improvement in MQL accuracy and scaled campaign performance visibility through automated reporting. Supported by LOR 1 in his LOR letter (Company 3)
OC3.4 High performance paid PPC and display campaign with 50K budget and more than 5mln impressions (option) (Company 3)
CV: lots of recognisable Martech certificates and courses completion (2017-2025) confirming my hard skills (about 20 pieces)
I know that my case might be not staightforward and some criteria might look weak. I would like to know your thoughts if I have any chances and could apply now or wait and contribute to the industry more.
Please @Raphael @Maya @Akash_Joshi @Francisca_Chiedu @pahuja i really appreciate your feedback.
Thank you so much in advance!