Applying for exceptional Promise as a Product Marketing Manager - Request for review

Please give your honest review - This is what i am looking to submit for my application - please let me know if there are any loopholes or anything i can do better on

OC2

  • I have 4 published articles
  • 1 published interview article
  • I had a newsletter feature - where i shared my expertise on a tech newsletter for 5 weeks
  • I have completed 2 structured mentorship - mentoring in digital marketing and product management for 8/12 weeks respectively - i have certificates from the sponsorship and reviews from the candidates i mentored
  • I have personally launched a resource in my space that got over 250 downloads
  • I have an active newsletter of over 600 professionals from different parts of the world
  • I host monthly online sessions that has over 200 people registered and almost 50% in attendance

Reference Lettters

3 reference letter

  • 1 from a CEO of a startup
  • 1 from a Senior colleague who now heads business development in a tech company in canada
  • 1 from my a past manager who now heads marketing

MC

  • My company was just nominated for an industry award and i am thinking of leveraging this, the work i did with awareness and adoption how it impacted this
  • I led a launch that contributed over £10.5M in in pipeline growth -
  • Casestudies, whitepapers and resources how they have all impacted sales activities - i can back this up with feedbacks and reviews from my team members
  • How a product i led the launch impacted the customers and organisations, for example a company was able to reduce their cost by 40% with this product

OC3

  • I am showing metrics ROI, adoption, engagement, pipeline growth and how the GTM launch i drove led to this

Your recommendation letters do not sound like they are industry experts. What’s their experience in the digital technology sector. Are they considered industry leaders.

For.the mandatory criteria, are the articles recent? What kind of platforms were they published? Your company award is not same as you being nominated for an industry award.

The OC3 is not sufficient, you can add a letter from your employer to confirm your impact.

Thank you for your review

The recommendation letter
1 will be from a CEO of a startup, we worked together in the past now he has founded his company and he is doing well in his space
Another I can get from from another venture capital founder
Last one from a past manager who is now a leader in business development

Two article are over a year, one was recent, which was published on a global product management platform with over 300k monthly readership
Another was published 2 months ago

These articles, 2 tech platforms, 2 non tech

I can get a letter of attestation for the OC3

@Francisca_Chiedu what are your thoughts?

Recent articles weaken your application

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brief, direct version:

Although you’re not quite committed, you’re getting close for Exceptional Promise.

OC2: strong activity, although quantity is not as important as quality. Your best evidence is the worldwide product management platform, which has 300,000 readers. Take the lead. Articles that aren’t technical don’t add much. Newsletters and mentorship are only beneficial if they are presented as industry-facing rather than general marketing.

Letters of recommendation are very important. Titles are insufficient; you need to be a reputable leader in digital technology / product marketing and explain why you are different from your contemporaries. Startup CEO + VC founders are successful only if they directly verify your impact rather than your personality.

The company award and the personal award are the mandatory criteria. Use it only if you can demonstrate your ownership of awareness, adoption, and GTM outcomes.

OC3: The figures (£10.5M pipeline, 40% cost reduction) are good, however they lack verification. This will be further strengthened by an employer attestation attesting to your GTM leadership and commercial impact.

All things considered: feasible for Exceptional Promise rather than talent. You’re in a lot safer position if you strengthen authority and verify impact.

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