Hello all,
I am planning for apply for the Global Talent Visa under the Exceptional Promise category end of this month and I could really use your insight on the quality of my application.
Letter of Endorsement 1: From the CEO of fintech company 1 where I worked as a product marketing manager. Profile: two-time fintech CEO/Co-founder and Chief Product Office of a Crypto fintech.
Letter of Endorsement 2: From Head of Products and Projects of fintech company 2 where I worked as a growth and product marketing manager.
Letter of Endorsement 3: From Executive Director of a technology company. Worked with him on a large scale technology festival.
MC1: led the growth and development of an AI powered chatbot as the growth and product marketing manager at fintech company 2.
Evidence:
- snippet of the chatbot deck showing the persona I crafted.
- snippet of chat with the chatbot training her on how to respond to users.
- chatbot marketing strategy developed.
- social media collaterals created to drive chatbot awareness and engagement.
- chatbot emoticons developed as part of marketing tactics to bring her persona to live.
- snapshot of the company instagram page showing the use of the chatbot as the brand’s mascot.
MC2: I led the marketing efforts at fintech company 2 by developing and implementing the company’s go-to-market strategy and innovative growth strategies.
Evidence:
- A snippet from the developed go-to-market plan showing multi-channel strategy
- Link to media coverage from Business Wire announcing the digital bank’s launch
- campaign snapshot showcasing strategy developed for the innovative launch campaign I came up with.
- innovative campaign launch marketing materials.
- Link to press release of strategic partnership developed with another company for card infrastructure.
MC3: I commanded high salary for my role.
Evidence:
- fintech company 2 offer letter
MC4: I led the growth of an inventory management software product in my capacity as the Growth Marketing Manager at tech company 3.
Evidence:
- Growth Framework designed for New Inventory Management Software
- Product Launch workflow designed
- Conversion Rate Optimisation Workflow
- Letter of reference from the CEO of the company explaining the impact of my contribution.
OC 2: Outside of my day-to-day job, I have consistently published op-ed articles in a major Nigerian technology media, earning recognition as a thought leader and key knowledge expert in the field of Financial Technology in Nigeria.
Evidence: Links to 4 different opinion pieces published with by the media company
OC2: I have been recognised for my work outside of my immediate occupation that contributed to the advancement of the digital technology sector through my participation in a novel technology event as the content strategist. The event had 15,000 registrations and 5,000 attendees.
Evidence:
- Content strategy designed for the event.
- Evidence of Facebook Live done to maximise event reach.
- Links to some brand press and media mentions following my efforts in securing media partnerships.
- Screenshots of the event app showing content writing
curation. - Pictures from the event.
OC2: I have been recognised for my work outside of my immediate occupation that contributed to the advancement of the digital technology sector through my role as the Digital Content Strategist for a tech talk show.
Evidence:
- Screenshot of YouTube channel showing subscription and views - 311 subscribers and 11,429 views.
- content roadmap developed for the show
- reference letter from the co-founder and producer of the show.
OC3: I have made significant commercial and entrepreneurial contributions to the field as an employee of a product-led digital technology company, having played a key role in the growth of fintech company 1 by delivering a major product.
Evidence:
- customer journey map developed
- lead nuturing workflow
- GTM strategy
OC3: I have made significant commercial contributions to the field as an employee of fintech company 2, which has led to its growth by influencing its investment and marketing strategy.
Evidence:
- Social media and paid advertising campaign report showing conversions, engagement and increase in social media followers.
- user reviews of the fintech app
- customer growth metrics report showing upward trajectory following launch
- media coverage on investment receipt
- screenshot from crunchbase showing investment received
- screenshot of invoice showing marketing support received from a partner.
OC3: I have made significant commercial contributions to the field as an employee of fintech company 2, by leading the development and delivery of a high-impact digital product.
Evidence:
- YouTube link to customer interviews during market research
- picture of focus group organised.
- snippet from product conceptualisation document and product concept overview picture.
- marketing strategy developed
- product roll out metrics.
@Francisca_Chiedu Could you please tell me if this is a strong application or what I can do differently. Many thanks.