Please review application: Exceptional Promise Digital Marketing

Stage 1
1

Hi Everyone,

I’m currently finalizing my application for the UK Global Talent Visa under the Exceptional Promise route, and would be really grateful for your feedback. The information on this forum has been incredibly helpful. Please let me know how I can improve or strengthen anything. Thank you in advance!

Letters of Recommendation (LORs)

  1. CEO of a Fintech Company
  2. CEO of a Software Company
  3. CEO of a Software Company

Mandatory Criteria – Exceptional Promise

A. Awards and Recognition

Digital Marketing Strategist of the Year 2024

  • Award Certificate
  • Sponsors list
  • Reference letter from the awarding body
  • Media announcement (Screenshot)
  • Group announcement for all winners

Digital Marketing Personality of the Year 2024

  • Media News Feature
  • Award Certificate

Technology Awards 2023

  • Award Certificate

B. Published Material

(Media Feature)

  • Screenshot of article showing date and authorship, highlighting mention
    Renowed Industry publication
  • Screenshot of cover story with name and title and also feature

C. Contributions to Tech Initiatives

Hackathon 4.0 Campaign

  • Meta/Google Ads dashboards
  • WhatsApp chats with university tech hubs
  • Mentionlytics analytics (66M impressions, 20M reach)
  • Media coverage of 3,000+ participants
  • Reference letter validating my role

D. Expert Role (Judging)

Hackathon 5.0 Pre-Pitch Competition

  • Judge invitation email
  • Evaluation sheet
  • Media announcement of winners
  • Website link to event
  • Thank you email from organizers

-Optional Criteria 2 – Mentorship and Thought Leadership

A. Thought Leadership

Digital Marketing Bootcamp

  • YouTube video (11K+ views)
  • LinkedIn feedback screenshots
  • Pictures from in-person sessions
  • Programme of events showing my session
  • Facilitators announcement
  • Thank you letter from organizers
  • Reference letter from CEO

B. Mentorship

  • Trained 300+ students
  • Flyers and images from training events
  • Screenshots from virtual sessions
  • Pictures from Physical sessions
  • Reference letter attesting to impact

C.Published Article

  • Screenshot of article
  • Website traffic statistics
  • Reference letter verifying contribution

Optional Criteria 3 – Significant Impact

A. Brand & Campaign Leadership

Brand Refresh Campaign – Nigerian Fintech Platform

  • Meta ad screenshots
  • Media features
  • Strategy document
  • Reference letter verifying contribution

B. Technical Contribution

Incentive-Based Mobile Ad App

  • Marketing pitch screenshot
  • Meta ad campaign
  • Media features
  • Customer reference letter

C. High Salary

  • 3 months’ payslips
  • Employment contract + promotion letter
  • Demonstrates 42.5% above UK average (based on PayScale data)
  • Reference letter from employer verifying contribution

I would appreciate any feedback @Francisca_Chiedu @pahuja @Adeelawan12 @Ego_Joseph_Oborakpor @Akash_Joshi @akshay @Ramesh87

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Looking at your application, I think you have a solid foundation for the Exceptional Promise route. Your awards and recognition section is particularly strong - having multiple industry awards in 2024 shows recent achievement and momentum. The hackathon campaign evidence with 66M impressions is impressive. However, could you elaborate on the contributions you had there?

Your Optional Criteria 2 evidence looks good, especially the mentorship of 300+ students with supporting documentation. I’d suggest strengthening your Optional Criteria 3 section. The high salary evidence is valuable, but you might want to focus more on quantifiable business impact rather than just marketing campaigns. Consider providing revenue growth metrics, user acquisition numbers, or conversion rates that directly resulted from your work. Past successful applicants often included specific business outcomes tied with evidences of innovation.

One area that needs attention is your Letters of Recommendation - having three CEOs from similar tech/software companies might be seen as lacking diversity. Try to get at least one letter from someone in a different role or sector who can speak to different aspects of your work. Also, make sure each letter tells a unique story about your contributions rather than repeating similar points. Your evidence organization looks comprehensive, but double-check that each piece clearly supports the specific criteria you’re claiming it for.

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