Between 2020 - and 2022, I ran a startup focused on product marketing; being a digital product-led company here is the fact that we delivered product marketing by aggregating UI/UX talents, copywriters, developers, and social media managers.
During that time, we managed product marketing for brands including; PropTech company, a FinTech company and an edtech-driven initiative for charity organisation and other brands.
These are reputable brands with verifiable results delivered for the companies. I am getting reference letters from the companies written by C-Level executives.
My question: As a product marketing company, even though we had results, will the evidence be considered seeing it can be termed a marketing service company?
Hi @nobleherald were you marketing products with these tech companies you mentioned? Did it impact product growth & customer growth? Did you work on insights and analysis that led to new product feature innovation/development? If the impact was significant and you have worked with product-led digital tech companies then you can position it that way strongly in your profile.
A lot of product-led digital tech companies outsource their performance marketing functions. It will require a bit of positioning your work and profile to show a lot of proof of working on projects which are product-led companies - there’s a bit of subjectivity because non-tech applications from non-tech organizations are generally not considered eligible however they are not ineligible (as per TN guidelines).
While a product marketing company can play a key role in the success of tehnology products, it may not ful;y align with the the Tech Nation defintion of a product-led company. However, if you can highlight any direct involvement your company has in the development, management or innovation of technology products, even if the primary focus is on marketing; this approach can strengthen your application.*