Hi dear forum,
After long time reading all cases here, I’m ready to apply, but first, I would like you help me to organize my evidences:
I am a digital marketer with 9 years of experience (not all of them in business side and tech companies) and 2 years in a product lead company, that is why I will apply as promise, but from business side. I have some doubts about the strength of my evidences and if you can give me more ideas about what to put to make it stronger.
1- Data Director in a product led company, what works with data as their main income. I will use is as evidence for OC 1
2- CDO Executive Digital Manager for the same product led company, mentioned in LOR 1.
3- Digital Marketing Director for a large company with different universities that their main income come from digital channels.
1- LOR 1, mentioning my contribution in growth of sale for digital products, incomes I achieved and how I created the product and the processes I had.
2- Presentation I shared in the company where it shows the amount of sales I got with the digital products I created, which is supported by LOR 1 above, which meant new incomes to the company and an explanation about why this was important for the company.
3- Growth I lead through digital marketing strategies: screenshots of Google Ads campaigns, Facebook campaigns, emails, internal reports that show an increase in sales for universities what get their incomes just through digital channels. Here I plan to explain why is a digital business even when it’s not a product or tech company (I am afraid about this explanation, pls advise)
4- Bonus by achieving the sales’ goals in the universities thanks to digital marketing strategies.
OC 1: innovation as senior in a new concept
5- Explanation about one digital product, the wireframe about how it is, success stories using the product reported in a website and why this is an innovation for the field (using data and ads formats)
6- LOR 2, which supports what I mentioned in evidence 5.
7- Another digital product I developed the idea, but I don’t know how to support it to be strong enough. This is a new Ad format I created with my team, which brought sales also.
OC 3: I have 2 kinds of contribution here (technical and commercial), but not sure how I demonstrate technical, unless I use something similar like Evidence 5 here, which is my technical contribution.
From commercial :
8- The product distribution (for many products in the deparment), sale strategy and the process I did to develop the new product for the company in data and performance field.
9- Clips from a digital newspaper where I am titled as the owner of the products and mentioning the importance about the product. Also, this evidence is part of the distribution strategy of the product.
10- LOR from Digital Manager and Ex Digital Product Manager in product data led company, talking about how helped the department to improve their value proposal in data and performance products and the process